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Anand Menon is Professor of European Politics and Foreign Affairs at King's College London. He is the director of UK in a Changing Europe.

The rival camps are taking shape. Organisations have been launched, slogans road tested and logos commissioned. While no one knows when the EU referendum will take place, everyone has decided it’s time to make their case. A couple of weeks in, and the similarities between the Leave and Remain camps are as as striking as the differences. Both are quick to underline their patriotism; both go out of their way to emphasise British strength. No one, not even in the ‘remain’ camp, seems particularly fond of the European Union. And – perhaps most importantly – both campaigns are profoundly divided. On the ‘leave’ side, we have Leave.EU and Vote Leave, run by Matthew Elliott of Taxpayers Alliance fame. While the …