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Ad blocking

Digital technology has dramatically reshaped the news and media industries in the past decade. We’ve left behind a world where established news brands could rely on reaching large audiences and hence secure advertising revenues. Now there is huge uncertainty about business models, even as digital gives consumers more convenient access to news than ever before. The emergence of new players, including BuzzFeed and The Huffington Post, coupled with the growth of social networking, the introduction of smartphones and the evolution of online advertising, have contributed to a media landscape that is changing at considerable speed. We’ve been tracking the ways in which news habits online have been changing since 2012, when we launched our first survey from the Reuters Institute …