The mass media forms a key channel through which instances of human rights violations are made public. However, the media can only publish a small proportion of stories, as media practitioners are required to sift through wider information, deciding what to cover. A media ethnography conducted in Mexico in 2006, before and after the presidential elections, can illuminate what journalists are trying to do in their human rights coverage and how their outlooks and contexts condition the incidents that are covered. Parts of the Mexican media played a significant role in the country’s democratic transition since the 1976 Tlateloco Massacre, resulting in a general shift among journalists away from a cozy and financially lucrative relationship with the government. This led to the growth of new ‘market-oriented’, as opposed to ‘state-oriented’, newspapers. Both usually have a human rights beat investigating citizens’ complaints about infractions committed by state institutions. This often involves collaboration with the independent human rights commissions established in the 1990s. Within this context, this case of Mexico suggests the mixture of outlooks and contexts affecting processes of extracting human rights news from wider information can be put into four categories: newsworthiness, journalistic aims, economic aims and political aims. A human rights story is more likely to be published by a newspaper the more it corresponds to these criteria. The first factor, newsworthiness of a story, appears to be tricky to define; many of the editors interviewed claim it was a ‘sentiment’ that was ‘uncertain’, ‘improvised’ or ‘arbitrary’. Still, their explanations suggest some common criteria for newsworthiness. Firstly, published stories generally concerned incidents where human rights were transgressed rather than respected. One editor of El Universal explained ‘human rights are there to be taken care of … Therefore it is news when they are violated.’ Other aspects of newsworthiness included novelty, exclusivity, impact, representativeness, and timeliness. In particular, the potential political impact of a violation was considered greater, and therefore more ‘newsworthy’, if it involved multiple victims or was particularly severe, as in the case of a 13-year-old girl who was denied a legal abortion after she was raped. Editors also sought to publish stories that were representative of wider problems, such as inequality. The idea, as an editor of El Universal put forward, was ‘that when we talk of inequality or poverty, people have a point of reference’.