In 2015, Europe witnessed a significant increase in the influx of migrants, commonly referred to as the “2015 EU refugee crisis.” This article explores how this “crisis” transformed the migration-development agendas. With a specific focus on IOM’s information campaign in Senegal, I argue that the EU’s post-crisis migration policy has been characterised by the securitisation and externalisation of borders, reinforcing a pre-existing development agenda that primarily serves the political interests of EU states. What makes Senegal’s information campaign noteworthy is its use of affective, emotional, and relatable content to discourage Senegalese people from embarking on “irregular” journeys, rather than resorting to explicit violence such as highly militarised border controls. Although 2015 may sound like a long time ago, this type …