How can media organisations reach those who feel the news is not for them? And is our current age of fake news fundamentally different from the past? Tune in as our host ⁠Cassandra van Douveren⁠ speaks to ⁠Dr. Rasmus Kleis Nielsen⁠, the Director of the ⁠Reuters Institute for the Study of Journalism⁠ and a Professor of Political Communication at the University of Oxford to discuss these questions. Rasmus’ work focusses on the changing role of the news and media in our societies. His recent book, ⁠Avoiding the News: Reluctant Audiences for Journalism (2023)⁠, written with Benjamin Toff and Ruth Palmer, explores why particular audiences are reluctant to follow the news and how this can be addressed. He has also written …