‘The Brawl Begins’, an article about the 2016 primaries in The Economist provides the most overt manifestation of how a discourse of sports has permeated contemporary political reporting. Describing elections as a “jaw-dropping spectacle” or referring to the Iowa caucuses as the “opening round” in a political boxing match, a prime example of horse-race journalism, is particularly prevalent in presidential primary elections. This is due to the lengthening of the primary period and the truism that the “newsworthiness of what a candidate says about public policies is limited” because “once a candidate makes known his position on an issue, further statements concerning that issue decline in news value”.[1] In these elections, televised debates – which Craig Allen Smith compares to the Super Bowl, …