Posts Tagged

World Cup

Other than war, few things fire nationalist sentiments in a society quite like sport. On June 27 2010, as the English football team were being thrashed by Germany in the World Cup in South Africa, England’s fans chanted: “Two world wars and one world cup … two world wars and one world cup!” As pacified contests, sports generate all the emotions of national attachment in a manner that is generally benign and fun. Yet major sporting events also offer opportunities for those seeking to mobilise national identity in a more aggressive way – as The Sun newspaper recently reminded us with its free “Historic Edition”, dispatched to 22m homes in Britain last month. Make no mistakes about the official prompt of this paper being the start of the World Cup – this is quite visibly a deliberate political publication, the latest effort by the UK’s highest circulation newspaper to shove popular understandings of national identity in its preferred direction. The effort is hardly covert, with the front cover emblazoned with the words “THIS IS OUR ENGLAND” superimposed over the faces of 117 individuals the Sun deems personal embodiments of “the essence of England today”. The paper’s contents offered an unusually sustained illustration of English nationalism as interpreted by Britain’s tabloids. It’s not a pretty picture. After a superficially worthy iteration of that now trite sentiment of British politicians, public intellectuals and commentators that national pride needs to be “reclaimed” from the “small-minded” and the “racist”, the following 21 pages provided a tour de force in national chest-thumping that could barely do more to put its small-mindedness and contempt for the rest of the world front and centre.