Social media is changing our digital news habits – but to varying degrees in US and UK
Digital technology has dramatically reshaped the news and media industries in the past decade. We’ve left behind a world where established news brands could rely on reaching large audiences and hence secure advertising revenues. Now there is huge uncertainty about business models, even as digital gives consumers more convenient access to news than ever before. The emergence of new players, including BuzzFeed and The Huffington Post, coupled with the growth of social networking, the introduction of smartphones and the evolution of online advertising, have contributed to a media landscape that is changing at considerable speed. We’ve been tracking the ways in which news habits online have been changing since 2012, when we launched our first survey from the Reuters Institute …
Social Media: No serious news-gathering operation can afford to ignore it
In the wake of the scandal currently afflicting Britain’s news industry, it is tempting to believe that anything might be better than putting our faith in the ethics and trustworthiness of professional journalists. So it is a good time to review what social media means for a news industry that is, to put it kindly, in a state of flux. As Tom Standage’s special report makes clear, social media and bloggers can contribute far more to news than was once thought. In recent years mainstream news organisations have often relied on them to break stories that professionals either couldn’t get to or didn’t know about, or to expose weaknesses or failures of interpretation amongst those same professionals. So there is …