It was a sunny day in March 2011 and Stephen Colbert was getting restless. Colbert had been working out a comedic sketch of a political ad by the former Governor of Minnesota, Tim Pawlenty, but he did not quite know how to end the parody. Then Colbert had an idea: he would substitute ‘LibertyPAC.com,’ the name of Pawlenty’s political action committee, for ‘ColbertPAC.com’ and would buy the URL in jest. Almost immediately after the episode aired, Colbert received a frantic call from the Comedy Central network, which had evidently bought the joke and insisted that he refrain from forming ColbertPAC.