Much has been said of the viral Kony 2012 campaign, ‘a film and campaign by Invisible Children that aims to make Joseph Kony famous… to raise support for his arrest and set a precedent for international justice’. The last page of the Invisible Children Kony 2012 action booklet reads, ‘Joseph Kony is the worst living criminal…He remains at large because he is invisible to the world. Few know his name, even fewer know his crimes. This year we are making Joseph Kony famous, because when he is, the world will unite for justice and demand his arrest’. The Campaign The campaign kicked off with the release of a (painfully narcissistic) 30-minute film that grossly oversimplifies the conflict and the actors. …