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Social Media

Much has been said of the viral Kony 2012 campaign, ‘a film and campaign by Invisible Children that aims to make Joseph Kony famous… to raise support for his arrest and set a precedent for international justice’. The last page of the Invisible Children Kony 2012 action booklet reads, ‘Joseph Kony is the worst living criminal…He remains at large because he is invisible to the world. Few know his name, even fewer know his crimes. This year we are making Joseph Kony famous, because when he is, the world will unite for justice and demand his arrest’. The Campaign The campaign kicked off with the release of a (painfully narcissistic) 30-minute film that grossly oversimplifies the conflict and the actors. …

Social media has contributed to some of the largest political events of the last couple of years. It aided the Arab Spring, has been a constant thorn in the side of the Chinese authorities, has given Vladimir Putin and Mahmoud Ahmadinejad slight cause for concern, and it helped to organise the less-constructive London riots. The latest social media innovation is KONY 2012 by the advocacy group “Invisible Children.” The campaign, which went viral this week, is aimed at stopping Joseph Kony, the Ugandan-born leader of the Lord’s Resistance Army. The immediate relevance of this campaign has nothing to do with the issue itself, but with the response that it has received. My own knee-jerk reaction when I noticed that a …