Since the 2013 Snowden revelations, public concern over privacy issues has reached a shrill register, regularly amplified by periodic new scandals. Anxious computer owners, following the lead of Mark Zuckerberg, have taken to covering their cameras with bits of tape. Messaging services tout their end-to-end encryption. Researchers from Harvard Business School have started investigating the effectiveness of those creepy online ads that seem to know a little too much about your preferences. And behind all of these trends sits an uneasy public: according to a 2014 Pew Research Center Poll, fully 91% of Americans believe they have lost control over …

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